Xfinity App
engagement video

Xfinity's mission to streamline its digital services took a major step forward in October 2020 with the launch of the Xfinity App, a single platform aimed at delivering a seamless and enhanced user experience. Drawing from the foundation of the previous xFi app, the new Xfinity App integrated cutting-edge tools and features to provide customers with greater control over their services, including internet, TV, and security.

I designed a video to introduce customers to this new platform, showcasing the app’s functionality in an engaging and accessible way. The video guided users through the core features, focusing on how the familiar xFi tools they had grown to trust were now embedded into the more comprehensive Xfinity App. By simplifying the complex task of app consolidation and breaking down its capabilities, this video ensured that customers could easily adapt to and benefit from the app’s all-in-one experience. The design approach made the technology feel intuitive, highlighting Xfinity's commitment to delivering the best possible user experience.

Animation: Rachel DeMeyer